Why you need to suck less at explaining what you do
BY CHRISTINA CANTERS / 25 MAY 2016
How often do you get asked: “What do you do?”
If you’re like me, it’s all the freakin’ time. And when you don’t have a ‘normal’ job, explaining what you ‘do’ can be tricky.
You know how it is –
You meet someone at a meetup or conference. They ask what you do. You begin to explain. Your conversation buddy’s eyes start to glaze over. You attempt to save the conversation by hastily exclaiming “Hey, isn’t this sushi great!”
We’ve all been there. But here’s the thing: it doesn’t have to be that way!
You can learn how to effectively explain what you do, and avoid the blank looks, the polite nods and the furtive glances towards the nearest exit.
But why should I bother? I hear you ask. I don’t like talking about myself anyway.
Think about it this way – when you suck at explaining what you do, not only does it lead to awkward conversations (and subsequently less social confidence), but you also lose out on awesome opportunities to share your message and get what you want.
I’ll repeat that.
The question “What do you do?” is a brilliant opportunity to share your message and get what you want.
So maybe you want more customers or clients. Maybe you want new job opportunities, or funding for your startup. Or maybe you simply want to spread the word about something you’re passionate about.
Whatever your message is, whenever someone asks about you or what you ‘do’ – this is a golden opportunity to share it; to give a mini ‘pitch’ for you and/or your business. So don’t waste it!
You ready to get started?
I believe having an effective elevator pitch is so important, I’ve created an easy-to-use guide to help you create your own. And it’s yours to download for free!
The ‘Create Your Personal Pitch’ guide will help you to:
– Clearly explain what you ‘do’
– Communicate your unique skills and talents
– Write your pitch using my no-fail pitch template
– Deliver your pitch for success in any context